Understanding the Shift Towards Impact Investing

In the ever-changing world of finance, it’s imperative to stay abreast of the latest trends and developments. One such trend that has been gaining momentum is impact investing. This approach aims to generate social and environmental impact alongside a financial return. In this article, we delve into the historical context of impact investing, examine its current market trends, and discuss its potential benefits and risks, providing you with a comprehensive understanding of this emerging financial strategy.

Understanding the Shift Towards Impact Investing

A Historical Overview of Impact Investing

Impact investing can be traced back to the socially responsible investing movement of the 1960s. Over the decades, this concept evolved, and in 2007, the term “impact investing” was coined at a gathering hosted by the Rockefeller Foundation. Unlike traditional investments, which focus solely on financial returns, impact investing aims to generate measurable social and environmental impacts alongside financial returns.

The impact investing market has witnessed significant growth in recent years. According to the Global Impact Investing Network (GIIN), the market size of impact investing reached $715 billion in 2020. This growing trend is partly driven by the increasing awareness of social and environmental issues and the desire among investors to contribute positively to society while making a profit.

Impact Investing: Benefits and Risks

Impact investing offers several benefits. For one, it allows investors to play an active role in addressing social and environmental issues. Additionally, it provides a diversified investment portfolio, potentially reducing risk and increasing returns. However, like all financial strategies, impact investing also comes with risks. These include the lack of standardized measurement for social and environmental impact, and the possibility of lower financial returns compared to traditional investments.

Real-World Applications of Impact Investing

Many companies and funds have begun to incorporate impact investing into their strategies. For instance, Bain Capital launched its Double Impact Fund in 2017, focusing on investments in companies that generate positive social and environmental impacts. Another example is BlackRock, which has committed to making sustainability integral to its investment portfolios.


Practical Insights into Impact Investing

  • Start by identifying your social and environmental goals. This can guide your investment decisions.

  • Conduct thorough research on potential investments to understand their impact goals and strategies.

  • Monitor your investments regularly to ensure they are achieving the desired impact.

  • Be patient. Positive social and environmental impacts may take time to materialize.


In conclusion, impact investing offers a unique opportunity for investors to align their financial goals with their social and environmental values. While there are risks involved, the potential benefits—both financial and societal—make it a compelling strategy in today’s investment landscape. It’s important to conduct thorough research and understand the specific impact goals of each investment before diving in. As the finance industry continues to evolve, staying informed and adaptable is key to successful investing.